We began by asking distributors what was broken.
TechAsia.ai is a newly registered Australian company built to do one thing: get Asia-Pacific businesses better value from the software they already buy.
The idea came from conversations with software distributors across the region. We expected to hear about pricing pressure. Instead we heard that the market runs almost entirely on push — licences sold in volume, support barely existing past the invoice, and nobody owning the question of whether the customer uses what they bought.
The AI seat rush made that failure impossible to ignore. That gap is the entire business. Not cheaper licences. Measured ones.
Three positions we won't move off
Usage is the only honest unit
A licence that nobody opens has no value, whatever the contract says. If we can't show you usage, we haven't earned the fee.
Margin should be visible
Burying service margin inside a licence price makes it impossible to judge either. We separate the two on every invoice, even when the comparison isn't flattering.
The channel owes an answer
Selling a business something it doesn't need isn't a commercial win, it's a deferred loss. Someone in this chain should be accountable for utilisation. We're volunteering.
Worth stating plainly
- We will not sell you seats you do not need to hit a distributor volume target.
- We will not quote a management fee before seeing your estate. That number would be invented.
- We will not claim a tax or pricing advantage we do not have. Buying through us is not a tax structure.
- We will not describe ourselves as an AI company because we sell AI licences.
- We will not display logos of clients we do not have. When we have references, we will introduce you to them directly.
- We will not tell you to switch if your current arrangement is already working. The review will show that either way.